Target Audience

It is vital to consider the target audience when creating a music video. Different people like different musical styles, and because of this it is imperative to target the audience that will respect the music most so that the video gains the most positive reaction possible; therefore more sales of that composition. In this case, I had to look in depth at the genre of music that I would be representing; and its following. To do this I had to look at who listens to the specific genre, in my case; rock music.

It is obvious from listening to the music within this genre, as I have done for years, that the younger generation is the core demographic for rock music. This is all too easy to discover as it is fairly unlikely that an older generation will enjoy a combination of loud screaming, heavy guitar riffs and mad drum solo’s. It just wouldn’t work. There will be exceptions to this rule, but the general hypothesis is that younger people enjoy this sort of music much more than older people.

This convention within target audience also moves into the category of clothing and its stereotypical rock style. As rock music is more of an emotional expression than other genres, clothing is generally wilder and ‘out there’ than what people would consider the norm. As most rock songs are about loss, anger and depression, the natural colours are predominately dark ones; conveying the emotive stance of the bands and their music. It is important for artists to perfect their image to appeal to this demographic of young and so-called depressed teens. To show this and to appeal to the targeted audience I used a lot of black clothing and dark makeup to both make the video more interesting and to keep the colour scheme in relation to the genre and its audience.